Reservation & event software for wineries

Hospitality is hard.Your reservation system shouldn’t be.

Block 55 takes care of the bookings, the tables and the tickets, so your team can spend the day doing what wineries do best: taking care of people.

See pricing

Plans from $99/month
No fees for your guests
Built with wineries, not restaurants

Pouring with wineries across wine country

Why Block 55

Tasting rooms aren’t restaurants.

Wineries are in the business of slowing down: a long pour, a story about the vineyard, a club member greeted by name. Block 55 was shaped by more than 100 conversations with winemakers and tasting room teams, around how a visit actually feels.

Guests linger. That’s the point.

Restaurant software is built to turn tables. Block 55 is built around tastings that take their time.

Members are family.

Club pricing, member-only events and guest details that help your team greet people like regulars.

Your success isn’t our cut.

No share of your sales, no booking fees for your guests, and one simple monthly plan.

How it works

Every part of the visit,
taken care of.

Every feature in Block 55 answers one question: does this help you take better care of your guests?

01 · Before they arrive

Make booking feel like the first welcome.

A visit starts long before anyone pulls into the parking lot. Guests book right on your website, and you learn what they'd love before they ever say hello.

Book on your own website with an embeddable widget, or inside your Shopify store
Confirmed Tastings let guests request a time while you accept, decline or waitlist
Ask about allergies, celebrations and preferences at booking
Offer add-ons like cheese boards and reserve pours
Club members see their pricing automatically at checkout
Guests can invite friends to join their reservation by email or text

Be present with guests, not buried in a screen.

The table map, the day’s timeline and every guest note live in one place, so your team can spend its attention on the people in front of them.

A visual table map: pre-assign tables, move or unseat guests in a tap
A timeline view that shows the whole day at a glance
Staggered seating so groups arrive at a relaxed pace
Log walk-ins right alongside reservations
Custom reservations with one-off pricing for VIPs and private visits
Google Calendar sync keeps the whole team on the same page

03 · Around the table

Gather people for the nights they’ll remember.

Harvest dinners, release parties and winemaker nights are where guests become regulars. Block 55 handles the tickets so you can handle the welcome.

Ticketed events, including events that run across multiple dates
Waitlists that fill seats when plans change
Member-only events for your wine club
Reminders, updates and messages to everyone attending
Ticket reports and guest lists ready to export

Start every day knowing who’s coming.

Each morning Block 55 sends your team a short, AI-written briefing: the day’s reservations and events, add-ons to prep, guest notes worth knowing, and the weather. Everyone walks in ready to greet people by name.

Your day at the wineryExample

Good morning, team!

You’re welcoming 38 guests across 11 reservations today, plus the Harvest Dinner at 6pm with 24 tickets sold.

The 2:00 party of four is celebrating an anniversary.
Prep 3 cheese boards and 1 reserve flight.
One guest at 3:30 has a gluten allergy.
Sunny and 72°: a great day for the patio.

On the floor or at the desk

Take care of guests from anywhere.

Run the tasting room from the Block 55 app on iPhone and iPad, and plan the week from Backoffice on the web. Same reservations, same guests, always in sync.

iPhone & iPad app

Seat guests, check the timeline, and take a booking without leaving the floor.

Backoffice on the web

Set up experiences, plan events, manage club pricing and read your reports.

Works with what you already pour from.

Block 55 connects to the commerce and calendar tools wineries already trust.

Commerce7
Vinoshipper
Bottle 360
Shopify
Bloom
Awtomic
WineHub
Offset
Stripe
Google Calendar

Coming from Tock, Acuity or another system? Send us an export, even a simple CSV, and we’ll bring your reservations and guests over with you.

Fair pricing

Pricing that treats you like a partner.

One simple monthly plan, sized to how busy your tasting room is. Your guests never pay a booking or ticket fee, we never take a cut of your sales, and every plan includes every feature.

Compare plans

SmallUnder ~75 reservations a month: $99 /mo
Standard~75 to 200 reservations a month: $179 /mo
High Volume200+ reservations a month: Let’s talk

From the tasting room

Wineries say it best.

Block 55 is incredibly easy to use. Updating our tasting room schedule used to be a 4-hour chore we constantly put off. With Block 55, it takes less than 10 minutes.

Meg, Tasting Room Director

Troon Vineyard

Block 55 has saved us a tremendous amount of time not having to return so many emails and our return customers are very happy with the system.

Boyd, Owner/Winemaker

Natalie’s Estate Winery

Thank you for your continued guidance and support. We love Block 55!

Renee, Tasting Room/Wine Club Manager

Eola Hills Wine Cellars

A note from A.J.

Before Block 55, I spent years writing about wineries and interviewing winemakers. What I kept seeing were hospitality-first businesses stuck with software built for restaurants, and fees that grew every time they did.

So before writing a line of code, I sat down with wineries one on one and built what they asked for. That’s still how our roadmap gets made.

A.J. Weinzettel, Founder

Read the full story

A short, occasional newsletter about hospitality in wine country: ideas worth stealing from other tasting rooms, stories from the wineries we work with, and what's new at Block 55. No spam, and unsubscribing is one click.

Ready to make every visit feel like a welcome?

Grab a time that works for you. We’ll walk through your tasting room, your events and your questions.